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Certificate In Digital Marketing(S-DM-4470)

  • Last updated May, 2026
  • Certified Course
₹9,599 ₹11,499

Course Includes

  • Duration6 Months
  • Enrolled2
  • Lectures100
  • Videos0
  • Notes0
  • CertificateYes

What you'll learn

The Certificate in Digital Marketing (6 Months) is a comprehensive course designed to equip students with practical skills in online marketing and brand promotion. This program covers all major aspects of digital marketing, helping learners understand how to grow businesses and reach target audiences through digital platforms.

Students will learn key areas such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising. The course also includes training on popular tools and platforms like Google Ads advertising platform and Google Analytics web analytics service to analyze performance and improve campaign results.

The program is delivered through a combination of theoretical lectures, practical sessions, live projects, and regular test series, ensuring real-world exposure and hands-on experience. Learners will work on campaign creation, website optimization, and social media strategies to build strong digital marketing skills.

By the end of the course, students will be able to plan and execute effective digital marketing campaigns, manage online presence, and generate leads for businesses. This certification opens career opportunities such as digital marketing executive, SEO specialist, social media manager, and freelancer, making students job-ready in today’s fast-growing digital industry.

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Course Syllabus

Module 1: Introduction to Digital Marketing

  • Basics of Digital Marketing
  • Importance of Online Marketing
  • Digital Marketing Channels & Trends

Module 2: Website Planning & Creation

  • Domain & Hosting Basics
  • Website Structure & Design
  • Introduction to CMS tools

Module 3: Search Engine Optimization (SEO)

  • On-Page SEO Techniques
  • Off-Page SEO (Backlinks, Link Building)
  • Keyword Research & Analysis
  • SEO Tools & Updates

Module 4: Search Engine Marketing (SEM)

  • Paid Advertising Basics
  • Campaign Setup on Google Ads advertising platform
  • Keyword Planning & Bidding Strategies

Module 5: Social Media Marketing (SMM)

  • Marketing on Facebook, Instagram, LinkedIn
  • Content Creation & Scheduling
  • Audience Targeting & Engagement

Module 6: Content Marketing

  • Content Strategy & Planning
  • Blogging & Article Writing
  • Video & Visual Content Marketing

Module 7: Email Marketing

  • Email Campaign Creation
  • Subscriber Management
  • Tools & Automation

Module 8: Web Analytics

  • Website Traffic Analysis using Google Analytics web analytics service
  • Performance Tracking & Reporting
  • Conversion Optimization

Module 9: Affiliate & Influencer Marketing

  • Affiliate Programs & Networks
  • Influencer Collaboration Strategies

Module 10: Online Reputation Management (ORM)

  • Brand Monitoring
  • Managing Reviews & Feedback

Module 11: E-commerce Marketing

  • Online Store Promotion
  • Product Listing & Optimization
  • Payment Gateway Basics

Module 12: Practical & Project Work

  • Live Campaign Creation
  • Case Studies & Assignments
  • Weekly/Monthly Tests
  • Final Project & Certification


Course Fees

Course Fees
:
₹11499/-
Discounted Fees
:
₹ 9598.99/-
Course Duration
:
6 Months

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