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Diploma In Digital Marketing(M-DM-4221)

  • Last updated Apr, 2026
  • Certified Course
₹14,999 ₹21,499

Course Includes

  • Duration1 Year
  • Enrolled0
  • Lectures200
  • Videos0
  • Notes0
  • CertificateYes

What you'll learn

The Diploma in Digital Marketing (1 Year) is an advanced and career-oriented program designed to provide in-depth knowledge of online marketing strategies and tools. This course is ideal for students, entrepreneurs, and job seekers who want to build a strong career in the digital marketing industry.

The program covers all major areas including SEO, social media marketing, content marketing, email marketing, paid advertising, and e-commerce marketing. Students also gain hands-on experience with professional tools like Google Ads advertising platform and Google Analytics web analytics service for campaign management and performance tracking.

The course is delivered through theoretical lectures, practical sessions, live projects, and regular test series, ensuring real-world exposure and skill development. Learners work on real campaigns, website optimization, and digital strategies to gain practical experience.

By the end of the diploma, students will be able to plan, execute, and manage complete digital marketing campaigns. This program opens career opportunities such as digital marketing manager, SEO expert, social media strategist, and freelancer. It also helps individuals grow their own business or startup through effective online marketing techniques.

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Course Syllabus

Module 1: Digital Marketing Fundamentals

  • Introduction to Digital Marketing
  • Marketing Concepts & Online Strategies
  • Digital Channels & Trends

Module 2: Website Planning & Development

  • Domain, Hosting & Website Setup
  • UI/UX Basics
  • CMS (WordPress) Introduction

Module 3: Search Engine Optimization (SEO)

  • On-Page SEO (Keywords, Meta Tags, Content Optimization)
  • Off-Page SEO (Backlinks, Link Building)
  • Technical SEO Basics
  • SEO Tools & Updates

Module 4: Search Engine Marketing (SEM)

  • Paid Advertising Concepts
  • Campaign Setup using Google Ads advertising platform
  • Keyword Planning & Bidding
  • Ad Copy Creation & Optimization

Module 5: Social Media Marketing (SMM)

  • Marketing on Facebook, Instagram, LinkedIn, Twitter
  • Content Strategy & Scheduling
  • Audience Targeting & Engagement
  • Social Media Ads

Module 6: Content Marketing

  • Content Planning & Strategy
  • Blogging & Copywriting
  • Video Marketing & Visual Content

Module 7: Email Marketing & Automation

  • Email Campaign Creation
  • Lead Generation & Funnels
  • Automation Tools & Strategies

Module 8: Web Analytics & Reporting

  • Traffic Analysis using Google Analytics web analytics service
  • Conversion Tracking
  • Performance Reporting & Insights

Module 9: E-commerce & Marketplace Marketing

  • Online Store Setup
  • Product Listing & Optimization
  • Payment Gateway Integration

Module 10: Affiliate & Influencer Marketing

  • Affiliate Networks & Programs
  • Influencer Collaboration
  • Revenue Models

Module 11: Online Reputation Management (ORM)

  • Brand Monitoring
  • Handling Reviews & Feedback
  • Crisis Management

Module 12: Advanced Digital Marketing Tools

  • Marketing Automation Tools
  • CRM Basics
  • Campaign Management Tools

Module 13: Practical Training & Projects

  • Live Campaigns & Case Studies
  • Website & Social Media Projects
  • Weekly/Monthly Tests
  • Final Project & Certification 


Course Fees

Course Fees
:
₹21499/-
Discounted Fees
:
₹ 14999/-
Course Duration
:
1 Year

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