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DIPLOMA IN BUSINESS MARKETING ( M-D-BM )

BASIC INFORMATION

  • Course Fees : 0.00 0.00/-
  • Course Duration : 1 YEAR
  • Minimum Amount To Pay : Rs.0.00

Diploma in Business Marketing

 

Master the Art of Strategic Marketing

Gain the skills and knowledge needed to excel in the dynamic world of marketing. Our Diploma in Business Marketing equips you with practical strategies to promote businesses, engage customers, and drive sales in today’s competitive market.

 

What You’ll Learn:

  1. Marketing Fundamentals – Understand key concepts and principles
  2. Market Research & Analysis – Identify target audiences and trends
  3. Branding & Positioning – Build a strong brand identity
  4. Digital Marketing Strategies – SEO, social media, and content marketing
  5. Consumer Behavior & Sales Techniques – Learn what influences buying decisions
  6. Marketing Campaigns & Advertising – Develop and implement effective marketing plans

 

This diploma is ideal for aspiring marketers, entrepreneurs, and business professionals looking to enhance their marketing expertise.

  1. Certification: Earn a recognized diploma upon completion.
  2. Duration: [1 Year]
  3. Prerequisites: No prior experience required; suitable for beginners and professionals.

 

Business marketing is a broad field that involves strategies, techniques, and tools to promote products or services effectively. Here are 10 main subjects of business marketing:

1. Market Research & Consumer Behavior

  • Understanding target audiences, demographics, and market trends.
  • Conducting surveys, focus groups, and competitor analysis.
  • Identifying customer needs, preferences, and buying behavior.

2. Branding & Brand Management

  • Creating a strong brand identity (logo, colors, messaging).
  • Building brand awareness and positioning in the market.
  • Managing brand reputation and consistency across platforms.

3. Digital Marketing

  • Website optimization (SEO) and content marketing.
  • Social media marketing (Facebook, Instagram, LinkedIn, etc.).
  • Email marketing, influencer marketing, and online advertising (PPC, Google Ads).

4. Advertising & Promotional Strategies

  • Traditional advertising (TV, radio, print) vs. digital advertising.
  • Promotional campaigns, giveaways, and special offers.
  • Retargeting strategies and behavioral marketing.

5. Sales & Customer Relationship Management (CRM)

  • Understanding the sales funnel and conversion process.
  • Lead generation, nurturing, and customer retention.
  • Using CRM tools (Salesforce, HubSpot) for customer management.

6. Content Marketing & Copywriting

  • Creating engaging blog posts, videos, and infographics.
  • Writing persuasive ad copy and email campaigns.
  • Storytelling and using case studies to attract customers.

7. Social Media & Influencer Marketing

  • Strategies for engagement on Facebook, Instagram, LinkedIn, TikTok, etc.
  • Leveraging influencers to expand brand reach.
  • Social media analytics and performance tracking.

8. Pricing Strategies & Revenue Models

  • Competitive pricing, penetration pricing, and premium pricing.
  • Subscription models, freemium strategies, and discounts.
  • Psychological pricing tactics and perceived value.

9. Public Relations (PR) & Corporate Communications

  • Press releases, media relations, and crisis management.
  • Event sponsorships, partnerships, and networking.
  • Reputation management and corporate social responsibility (CSR).

10. Data Analytics & Performance Measurement

  • Tracking key performance indicators (KPIs) and return on investment (ROI).
  • Using Google Analytics, social media insights, and heatmaps.
  • A/B testing, conversion rate optimization (CRO), and marketing automation.